Content
The content of a page is very important for search engines. If your web page is content rich, the search engine will give best rank for that page.
Avoid using frames in your web page
To list your web page search engine may have the problem to crawl your frames in web page. Better avoid frames using in your web page.
Keywords
Keep your important keywords in title, headings and descriptions. So that search engine easily find out your web page by keyword when user searching. The keyword will be important if it is in title, headings and descriptions.
Social Media
Connect your web page with your social media. Social media playing important role in Search engine optimization. You can use opengraph for your social media title, description and image. Example for open Graph of facebook
<meta property="og:title" content="Free Ads | Insurance | Loan | Credit | Hosting">
<meta property="og:type" content="business.business">
<meta property="og:url" content="http://www.freeadsimple.com/">
<meta property="og:image" content="http://www.freeadsimple.com/Advertise-Here-Free-simple.jpg">
Connect your web pages by sharing buttons with social medias like facebook, twitter, google+ etc.,
If the social media presence is high, your web page will get good ranking.
Devices compatibility
Design your web page with mobile, desktop, laptop compatibility.
Language Declaration
Use language declaration attribute to declare language of your web page.
Ex : <html lang="en">
Speed
Many users like speed of web page. If your web page taking time to open, user will avoid your website immediately. So Keep your web page size smaller. If bouncing rate increased for your web page, Google may reduce to list your web page.
Below 250 kb is better. But make sure, not more than 1 MB strictly.
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